Discussing media consumption trends nowadays
Discussing media consumption trends nowadays
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What are some of the ways smartphones have shifted the way we website consume media? - read on to find out more.
In the existing digital age, smart phones have become one of the most prevalent devices that individuals are using to watch videos and access media. These days, many social media networks are offering limitless feeds of brief, fast-paced videos, that are growing in popularity among smart device users. In fact, statistics show that that internationally, mobile content viewing is on the rise, showing that short form media is one of the fastest growing media trends right now. These platforms enable users to see a sequence of selected videos and interact instantly, making these videos a lot more appealing and addictive than standard media. Short form videos are also being used more often for news and instructional purposes, not just for home entertainment. Subsequently, this trend is evolving the way people are proactively seeking for and counting on to get info, in a much faster, much shorter and more functional format.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of streaming platforms and short form video content, the method by which people are getting their information is also shifting. Individuals are significantly turning towards online news sources, instead of watching TV, to learn about ongoing worldly affairs. Nevertheless, at the same time, due to a constant circulation of information, individuals are coming to be overwhelmed by big amounts of content. In response to this, news organisations are re-engaging audiences by making short form content that is clearer and much easier to follow. These days it is common to find news channels that have mass followings on social media platforms. This trend can be validated by the CEO of the fund that owns Euronews, for instance. Using this technique has been essential for providing people with trusted and authenticated news sources, in a form they can easily access.
In the last few years, with the growth of digital media, the way in which people take in content has evolved considerably. For many years, conventional tv was the primary source of home home entertainment for the majority of people. Nevertheless, after the advancement of streaming services, many viewers are turning away from scheduled tv, especially among younger individuals. Instead, worldwide media content analysis reveals that more people are buying memberships to streaming services, which strongly affirms the switch in audience consumption habits. These services are popular for permitting individuals to watch the shows and films they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the appeal of streaming platforms as a prominent media consumption habit among viewers today. These modifications show the move towards user-controlled viewing preferences in the market.
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